What is a Key Performance Indicator? A Key Performance Indicator (KPI) is typically a measurable value that demonstrates how a company is performing and how well it is achieving the key business objectives. KPIs are used by organizations to evaluate their success at reaching targets. There is no ultimate set of KPIs that […]Read more "KPIs"
Indiegogo Indiegogo is an international crowdfunding website founded in 2008 by Danae Ringelmann, Slava Rubin, and Eric Schell. The site is one of the first sites to offer crowdfunding. Indiegogo allows people to solicit funds for an idea, charity, or start-up business. It is built for anyone who has an idea and wants to […]Read more "Introduction of 7 crowdfunding platforms"
CASE STUDY 1 * Which paradigm (specific to digital media) is the company using to build their business model? According to the article, the company (BrewDog) is currently trying to raise £25m in equity from ordinary punters by open-sourcing its recipe collection. BrewDog is using a business model based on an open-source system (usually […]Read more "Case Study"
1. A convincing project is nice, a convincing story is better Storytelling: developing a story is one of the most important tactics to make your crowdfunding campaign successful. Actually, Roo’bar already has a strong storytelling potential: in search of healthy treats for her children, Anita invented the recipe of a raw bar and that bar […]Read more "5 tips that will make your crowdfunding campaign successful"
Quick Response Code or QR code has become a part of the Internet macro-environment since its creation. The marketing of QR code is through the propagation of the pattern to lead customers to scan it and spread related information or promotion of products. IIt also became a new way of marketing to stimulate customer journeys. […]Read more "Marketing of QR code"
We use search engines every day, such as Google, Yahoo, Baidu and so on. We never paid for them. But they do earn quite a lot of money, especially Google. A great part of it is by charging the retailers for their ranking. That means e-retailers have to pay Google if they want to show […]Read more "How does the searching engine influence our buying process?"
Roo’Bar and crowdfunding : A Critical Evaluation of Ways Roo’Bar Can Acquire Investments by the Means of Crowdfunding. Before we get into our whole little story about Roo’Bar you need to know what crowdfunding is. Otherwise you might get lost. If you already know what it is then I’m sorry read along. CROWDFUNDING While Crowdfunding […]Read more "Roo’Bar and Crowdfunding"