Indiegogo Indiegogo is an international crowdfunding website founded in 2008 by Danae Ringelmann, Slava Rubin, and Eric Schell. The site is one of the first sites to offer crowdfunding. Indiegogo allows people to solicit funds for an idea, charity, or start-up business. It is built for anyone who has an idea and wants to […]Read more "Introduction of 7 crowdfunding platforms"
CASE STUDY 1 * Which paradigm (specific to digital media) is the company using to build their business model? According to the article, the company (BrewDog) is currently trying to raise £25m in equity from ordinary punters by open-sourcing its recipe collection. BrewDog is using a business model based on an open-source system (usually […]Read more "Case Study"