Case Study

CASE STUDY 1    * Which paradigm (specific to digital media) is the company using to build their business model? According to the article, the company (BrewDog) is currently trying to raise £25m in equity from ordinary punters by open-sourcing its recipe collection. BrewDog is using a business model based on an open-source system (usually […]

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Marketing of QR code

Quick Response Code or QR code has become a part of the Internet macro-environment since its creation. The marketing of QR code is through the propagation of the pattern to lead customers to scan it and spread related information or promotion of products. IIt also became a new way of marketing to stimulate customer journeys. […]

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About Digital Marketing

Introduction to digital marketing The Internet plays more and more of an important role in everyone’s daily life. We check the news on our phones as soon as we wake up; we work on our laptops, and go shopping. In essence, we can no longer separate our lives from the Internet. To follow this trend, […]

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