CASE STUDY 1 * Which paradigm (specific to digital media) is the company using to build their business model? According to the article, the company (BrewDog) is currently trying to raise £25m in equity from ordinary punters by open-sourcing its recipe collection. BrewDog is using a business model based on an open-source system (usually […]Read more "Case Study"
Quick Response Code or QR code has become a part of the Internet macro-environment since its creation. The marketing of QR code is through the propagation of the pattern to lead customers to scan it and spread related information or promotion of products. IIt also became a new way of marketing to stimulate customer journeys. […]Read more "Marketing of QR code"
We use search engines every day, such as Google, Yahoo, Baidu and so on. We never paid for them. But they do earn quite a lot of money, especially Google. A great part of it is by charging the retailers for their ranking. That means e-retailers have to pay Google if they want to show […]Read more "How does the searching engine influence our buying process?"
Introduction to digital marketing The Internet plays more and more of an important role in everyone’s daily life. We check the news on our phones as soon as we wake up; we work on our laptops, and go shopping. In essence, we can no longer separate our lives from the Internet. To follow this trend, […]Read more "About Digital Marketing"