What is a Key Performance Indicator?     A Key Performance Indicator (KPI) is typically a  measurable value that demonstrates how a company is performing and how well it is achieving the key business objectives. KPIs are used by organizations to evaluate their success at reaching targets. There is no ultimate set of KPIs that […]

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Case Study

CASE STUDY 1    * Which paradigm (specific to digital media) is the company using to build their business model? According to the article, the company (BrewDog) is currently trying to raise £25m in equity from ordinary punters by open-sourcing its recipe collection. BrewDog is using a business model based on an open-source system (usually […]

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Marketing of QR code

Quick Response Code or QR code has become a part of the Internet macro-environment since its creation. The marketing of QR code is through the propagation of the pattern to lead customers to scan it and spread related information or promotion of products. IIt also became a new way of marketing to stimulate customer journeys. […]

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Roo’Bar and Crowdfunding

Roo’Bar and crowdfunding : A Critical Evaluation of Ways Roo’Bar Can Acquire Investments by the Means of Crowdfunding.   Before we get into our whole little story about Roo’Bar you need to know what crowdfunding is. Otherwise you might get lost. If you already know what it is then I’m sorry read along.   CROWDFUNDING While Crowdfunding […]

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